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Data analysis

Uncover actionable insights from data to enhance your product’s user experience and drive measurable outcomes.

Data analysis
Why Data Analytics in Product Design?

Understanding how users interact with your product is essential for creating meaningful experiences. 
Our data analytics services help you:

  • Visualize User Journeys: Identify pain points and opportunities within your product.
  • Measure Design Impact: Understand how design components influence user behavior.
  • Drive Product Growth: Make data-backed decisions that enhance usability, engagement, and conversion.
Usage
200K+
User Sessions Analyzed Monthly
Impact
20%
Boost in User Satisfaction
Services related
Actionable insights
Uncover UX flaws
Work applied
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From Data to Design Excellence

Define Metrics and Objectives
1. Define Metrics & Objectives
  • Establishing KPIs that matter—task completion rates, user retention, feature adoption, and more.
  • Mapping user flows to identify key interaction points for data collection.
2. Implement Data Collection Strategies
  • Embedding analytics hooks within UI components to capture real-time data.
  • Utilizing event tracking and custom metrics to monitor specific behaviors.
  • Aligning design systems with data strategies for consistent and actionable insights.
3. Analyze & Synthesize Insights
  • User Behavior Analysis: Uncover patterns and trends in how users interact with your product.
  • Component-Level Evaluation: Measure how specific design elements contribute to product success.
  • Heatmaps & Clickstreams: Visualize engagement and identify bottlenecks in user flows.
4. Translate Data into Design Actions
  • Prioritize Design Changes: Focus on high-impact opportunities.
  • Design Iterations: Implement UX enhancements based on quantitative feedback.
  • A/B Testing: Validate design hypotheses and optimize user experiences.
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Key Metrics We Focus On

Our web design process generates a consistent website or app that reflects the brand strategy, visual identity, and verbal identity of the brand. It also helps to establish a prominent position on the market.
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Task Success Rate

Are users achieving their goals?
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Engagement Metrics

What drives users to return and engage?
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Usability Scores

How easy is it to navigate and interact with your product?
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Click-Through Rates (CTRs)

Click-through rates on key components.
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Feature Adoption Rates

Which features add the most value?
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Conversion Metrics

How well do design elements support business objectives?
Case Study: Boosting Engagement for CryptoParrot
Real Results Through Data-Driven Design
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By embedding data analytics into the onboarding flow, we identified drop-off points and redesigned the experience, leading to a 30% increase in user engagement.
Upcoming at Forkeen: AI-Driven Solutions to Automate Data Analysis
Preparing for an AI-Enhanced Future
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While our current focus is on manual analysis, we are actively developing AI-driven solutions to automate data analytics and predictive insights. Our goal is to offer an even more efficient and scalable approach to design optimization in the near future.
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Let’s Transform Your Product with Data-Driven Design

At Forkeen, our Data Analytics services go beyond numbers—we deliver practical insights that drive design excellence and product success.